Ōs Group | Coors Light – Freeze
18777
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Coors Light – Freeze

This unique and incredible idea from our partner agency (Bromley) for client Coors Light and as an intimate approach to the hispanic segment in the USA through the powerful partnership with LigaMX, this commercial captures the essence of an idea by freezing images as cold bottles of beer are opened.

 

In the commercial,  3 of our most recognized players in LigaMX, Aldo, Fede and Chelito, are featured as “frozen” during mid action as if they were in front of the fan as they watched the game.

Coors Light Freeze above the line campaign is one of the most successful to date and it showcases our ability to manage talent to meet the client’s needs.